To increase the pass rate of WSET Level 3 students with the support of

What You'll Learn in this Guide

Information about exclusive Wine School Group offers for to support wine studies and scientifically proven techniques to increase the pass rate.

  • Our Group Discounts for Wine Schools

  • A Note to the Sophisticated Wine School

  • Why Should Wine Schools Read This?

  • 1. Why Do Students Need Videos?

  • 2. Can You Really Learn by Watching TV?

  • 3. How Can You Improve Your Pass Rate?

  • About the Author

  • References

Our Group Discounts for Wine Schools

We work with wine schools all over the world, including renowned institutions. We offer special group subscription options for schools of all sizes - from schools of only 4, to schools with over 1,800 students.

We offer the following 3 Group Discount Options exclusively to Wine Schools:


  • Very large schools (200+ students)

  • Purchase your students' subscriptions with a discount, embedded directly within your school's student portal.


Groups of 25 or more profit from an attractive discount offer on subscription prices.


Offer your students a custom discount code to purchase their own subscriptions.


Contact us at for your custom group quotes and discount rates.

A Note to the Sophisticated Wine School

You already know that learning is hard. Your students are among the most motivated in the world. Yet the average WSET level 3 pass rate is only around 50%.

You only have about 30 hours of teaching time with your students, the other 60 recommended hours are all on their own. Pass or fail, it's really up to them.

But, there are ways you can help. Even when they're not in class with you.

This guide was written for you. In these pages you'll find how to utilize the video content we've spent years developing just for this purpose at

We'll show you the research that proves why video is so important for learning and how to help your students incorporate it into their study routine.

We offer special subscription rates just for wine schools, so you can use to increase your margin, draw in more students, and improve your pass rate, all at once.

Why Should Wine Schools Read This?

Answers to common student issues

"I don't know where to start!"

How often do you hear from students that they just don't know where to begin? We'll show you where and how to help students get started from home!

"I'm more of a visual learner!"

The fact is, we all require information in multiple "modes" in order to learn. We need to read, hear, see, and even taste wine to fully understand the key concepts. If you aren't using video as a teaching tool, you and your students are missing out on one of the most effective modern learning techniques.

"This school should do more to help us!"

These days, students can choose from a vast array of different schools, especially with online learning options. Help your school stand out above the rest by improving your pass rate and providing students with the extra tools they need.

We offer special group subscription rates just for wine schools. By including a subscription in your course you can add value to your learning package and attract more students.

1. Why Do Students Need Videos?

“Being a student is easy. Learning requires actual work.”

― William Crawford



"When anticipating an upcoming math task, the higher one's math anxiety, the more one increases activity in regions associated with visceral threat detection, and often the experience of pain itself (bilateral dorso-posterior insula). Interestingly, this relation was not seen during math performance, suggesting that it is not that math itself hurts; rather, the anticipation of math is painful." (Lyons, 2012)

Our brains actually feel pain in anticipation of having to tackle an intimidating subject (math or wine)! defeats this anxiety through professionally filmed, approachable, digestible video classes and documentaries taught by expert Masters of Wine and champion sommeliers.

Multimodal Learning

"What does multi-modal learning mean? In a nutshell it means that the more different ways you learn something the more you will really learn it! The more different ways you learn something, the more you will remember it! The more different ways you learn something, the more you will genuinely understand it!" (Lazear 2008)

Multimedia Learning

Multimedia refers to the combined use of images, audio, animations, and video to communicate.

"Learners learn more deeply from well-designed multimedia presentations than from traditional verbal-only messages, including improved performance on tests of problem-solving transfer” (Mayer, 2003)


Language skills are a significant issue for many international wine students. This makes the use of videos and images essential.

WineMaster's programming is all in English with subtitles available in English. For many episodes, subtitles are also in French, Dutch, German, Portuguese, Spanish, Russian, and Chinese.

This is an excellent tool to help multinational students or non-native speakers improve their wine vocabulary.

2. Can You Really Learn By Watching TV?

“Learning is not attained by chance, it must be sought for with ardor and attended to with diligence.”

― Abigail Adams

Documentaries as Learning Tools

Video in the age of digital learning - Jonas Köster

"The potential power of this type of video lies in the impact of its form. A viewer can follow a story through multiple situations and events and thus feel more engrossed in the content. This is particularly beneficial for more abstract ideas and challenging academic work.

The level of experiments and demonstrations can also be very engaging and informative, showing—rather than telling—the students about the subject matter. These videos also have the potential to capture experts in their natural surroundings, adding an extra level of connection to the person and the topic that classroom lectures often lack."

WineMasters Class & WineMasters Documentaries

WineMasters Class

This is the backbone of the network. 48 episodes covering the world's most important wines and wine regions, from Champagne and Bordeaux to New Zealand, Argentina and beyond!

Each class is taught by a champion sommelier and Master of Wine. Each episode includes a scientific experiment to visually illustrate the most important winemaking and viticulture techniques in a humorous and engaging way.

WineMasters Documentaries

Even if your students could visit Angelus, Gaja, Torres, Guigal, Drouhin, and others, they wouldn't get to see what we capture in our documentaries.

Discover Sherry and Valpolicella en situ, directly from the makers. Learn about the geological rewards and challenges in Alsace directly from Domaine Trimbach's 13th generation winemaker and Masters of Wine Tim Atkins, Jeannie Cho Lee, Sarah Heller, Christy Canterbury, and Richard Hemming.
Founder & Producer

Klaas de Jong is by trade an award-winning film director and producer. In less than twenty years he has produced 33 feature-length films and miniseries in Dutch and English and between 2005-2019 won 14 domestic and international film awards from the Accolade Competition, the Golden Film awards, and the Platin Film awards.

He uses eleven cinematic grade cameras and professional drones to capture the majesty of the world's greatest wine regions, spending 9 days (3 days in winter, 3 days in summer, and 3 days at harvest) with each wine family to capture the yearly life cycle of their vineyards in a 45-minute documentary.


"'Let's have a Chardonnay,' the American man said to Klaas at a Berlin Film Festival dinner.

'I can recommend you a lovely Chablis,' the maître d' suggested.

'No, no, I want a Chardonnay,' the American responded.

This was when I realized how much wine knowledge was missing in the world. So I started producing entertaining and educational videos about wine. I started the network for wine lovers, but quickly discovered what a powerful learning tool it was for the greatest wine lovers of all - wine students!"

Klaas de Jong

Founder & Producer

3. How Can You Improve Your Pass Rate?

“If you think education is expensive, try estimating the cost of ignorance.”

— Howard Gardner

Student Guide

We've created a research-backed study guide specifically for WSET Level 3 students to help them make the most of their subscriptions.

In this guide, we debunk faux learning and illusions of competence. We give students a step-by-step guide on where to start, and which techniques are best suited to deep learning.

This guide can be customized to contain your school logo and contact information for distribution to current and future students.


Patricia Wilcox

Hi! I'm Patti, the author of this guide. I am 33 years old, founder of Awestruck Ciders. Since 2013, I built it from just 2 founders and zero sales to over 20 employees and 40,000 liters per month in sales. I am on a sabbatical to pursue my love of wine and academia. I wrote this guide for while studying for my WSET Level 3. I hope it helps you!


This project has been developed within the Erasmus Mundus Master on Wine Tourism Innovation (WINTOUR), funded from the Erasmus+ Programme of the European Union. The Student Patricia Wilcox was holders of an Erasmus+ Scholarship assigned to WINTOUR program. This publication reflects the views only of the author, and the Commission cannot be held responsible for any use which may be made of the information contained therein.


Koster, J.. (2019). Video In The Age Of Digital Learning. Springer.

Lazear, D. (2008). Multi-Modal Learning . Multi-Modal Learning David Lazear.

Lyons, Ian & Beilock, Sian. (2012). When Math Hurts: Math Anxiety Predicts Pain Network Activation in Anticipation of Doing Math. PloS one. 7. e48076.


Mayer, R.. (2003). Multimedia learning. Cambridge University Press.

Pressley, M., McDaniel, M. A., Turnure, J. E., Wood, E., Ahmad, M. (1987). Generation and precision of elaboration: Effects on intentional and incidental learning. Journal of Experimental Psychology: Learning, Memory, and Cognition, 13, 291–300.

Thorndike, E. L. (1906). The principles of teaching based on psychology. New York, NY: A.G. Seiler.

Zheng, R. Z. (Ed.). (2009). Cognitive Effects of Multimedia Learning. IGI Global. http://doi:10.4018/978-1-60566-158-2.

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