01Who we are

WineMasters.TV is a brand of Farmhouse TV & Film BV, PO Box 7556, 8903 JN Leeuwarden, the Netherlands. We are the “controller” of your personal data under the EU General Data Protection Regulation (GDPR).

Questions about your privacy? Email us at info@winemasters.tv.

02What we collect

• Account data: your name, email address and password (stored encrypted by our platform provider).
• Membership and order data: the plan or product you bought, prices, dates, invoices, and the status of your membership (for example trial, active, paused or canceled).
• Payment data: payments are handled by Stripe and PayPal (and, where offered, buy-now-pay-later providers). We do not see or store your full card number; we only receive limited details such as the card type, the last four digits and the payment status.
• Viewing data: what you watch and your progress, so you can continue where you left off and so we can see which programs are popular.
• Technical data: IP address, device and browser type, operating system and app version, and log data needed for security and troubleshooting.
• Communication data: your emails to us, newsletter sign-ups and your email preferences.
• Affiliate and referral data: if you arrive through an affiliate or referral link, we record that link so the referrer can be credited.

03Why we use your data

We only use your data where the law allows it:

• To provide your membership (performance of the contract): creating your account, giving you access, processing payments, sending service emails such as receipts, trial reminders and payment notices.
• To improve WineMasters.TV (legitimate interest): analyzing how our website and apps are used, fixing problems and deciding which programs to make next.
• To keep you informed (consent, or our legitimate interest for existing customers): newsletters about new episodes and offers. You can unsubscribe at any time with the link in every email.
• For advertising (consent where required): measuring and improving our ads on platforms such as Meta, LinkedIn and X.
• To meet legal obligations: for example keeping financial records for tax purposes, and responding to lawful requests from authorities.

04Cookies and similar technologies

We use cookies and similar technologies on our website:

• Essential cookies keep you signed in, remember your settings and make checkout work. They are always on.
• Analytics through Google Tag Manager and Google Analytics, to understand how visitors use our site.
• Marketing pixels from Meta (Facebook and Instagram), LinkedIn and X (Twitter), to measure the results of our ads and show relevant ads to people who visited our site.
• Affiliate tracking through Refersion, to credit affiliates who refer new members.
• Embedded videos from Vimeo or YouTube may set their own cookies when you play them.

You can delete or block cookies in your browser settings at any time. Blocking essential cookies may stop parts of the site, such as signing in, from working.

05Who we share data with

We share data only with service providers that help us run WineMasters.TV, and only as far as needed:

• Uscreen: our video platform, which hosts the website, apps, video streaming, accounts and service emails.
• Stripe and PayPal: payment processing.
• Gift Up: sale and redemption of gift cards.
• Refersion: our affiliate program.
• Email service providers: sending newsletters and service emails.
• Google, Meta, LinkedIn and X: analytics and advertising, as described above.
• App stores (Apple, Google, Roku, Amazon): if you subscribe through an app, the store processes your payment under its own privacy policy.

We do not sell your personal data. We may disclose data when the law requires it, or to protect our rights, for example in case of fraud or a payment dispute.

06International transfers

Some of our providers are based in the United States or process data there. In those cases we rely on the EU-U.S. Data Privacy Framework or on the European Commission’s Standard Contractual Clauses to protect your data.

07How long we keep your data

• Account and viewing data: for as long as you have an account, and up to two years after your last activity, unless you ask us to delete it earlier.
• Order and payment records: seven years, as required by Dutch tax law.
• Newsletter data: until you unsubscribe.
• Emails with us: as long as needed to handle your question, and no longer than two years.

08Security

We and our providers use appropriate technical and organizational measures to protect your data, such as encrypted connections (HTTPS), encrypted passwords and restricted access. No system is perfectly secure, so please use a strong password and keep it to yourself.

09Your rights

Under the GDPR you have the right to:

• access the personal data we hold about you;
• have incorrect data corrected;
• have your data deleted (you can also delete your account yourself in your account settings);
• restrict or object to certain processing, including direct marketing;
• receive your data in a portable format;
• withdraw your consent at any time, without affecting earlier processing.

To use these rights, email info@winemasters.tv. We respond within one month. You also have the right to file a complaint with the Dutch Data Protection Authority (Autoriteit Persoonsgegevens) or the authority in your own country.

10Age

WineMasters.TV is about wine and is intended for adults. You must be at least 18 years old and of legal drinking age in your country to create an account. We do not knowingly collect data from minors.

11Changes to this policy

We may update this policy when our service or the law changes. The date at the top shows when it was last updated. If the changes are significant, we will let members know by email.