- Type
- Dedicated wine streaming
- Founded
- 2017; streaming channel since 2019
- Based in
- Netherlands
- Library
- Close to 175 documentaries and course episodes
- Watch on
- Web, iOS, Android, Apple TV, Roku, Android TV, Amazon Fire TV
WineMasters.TV
Wine only, cinematic, never sponsored
WineMasters began in 2017. Its founder, Klaas de Jong, is a feature film producer, a wine geek and a keen home cook. Netflix's Chef's Table, with its cinematic way of filming food, made him want to film wine the same way, and that became the WineMasters documentary series. In 2019 the team broadened its scope and launched its own streaming channel.
WineMasters.TV makes documentaries and courses about wine and nothing else. Its documentary seasons cover the classic regions of France, Italy, Spain, Germany, Austria and Portugal, told by the families who make the wine. Alongside them sit WineMasters Class, a 48-episode course covering the regions of WSET Level 3, The Science of Wine with Dr Jamie Goode, How It's Made on corks, barrels, glass and amphorae, and food pairing series with Andreas Larsson, Best Sommelier of the World.
Presenters include Masters of Wine such as Tim Atkin, Jeannie Cho Lee, Sarah Heller, Peter Richards and Susie Barrie. Films are shot on location across a full growing season, with cinematic camera work and original sound design. No winery pays to appear and there is no sponsored content. Every program is subtitled in English, Dutch, German, French, Italian, Spanish, Portuguese, Russian and Japanese. Selected WineMasters documentaries are also available on Prime Video and Apple TV.
- 100% wine, with real depth
- Independent: no paid placements
- Cinematic production and sound
- Masters of Wine on location
- 9 subtitle languages
- Higher price than entertainment channels
- No food, spirits or travel shows beyond wine
- No certificate: a companion to courses, not an exam body
